15 Sep What is U2 and why is it on my phone?
Are you doing things the same old way? My 25-year-old son is successful, debt free, has money in the bank to spend, doesn’t watch TV, doesn’t read traditional magazines or newspapers, and isn’t crazy about social media. How will you reach him? HE is your new consumer. As a part of the Apple product announcement last week, the new album from U2 was offered for free to iTunes users. Many found the album automatically downloaded to their iPhones. That in itself has made for great comedy and, not only did U2 take home a hefty Apple check, the iconic rock band has now created a new legion of fans – and some confused ones. The way a band releases new music has changed. The way a company releases a new product or service has changed.
Who are your customers and how do they consume? Answer those questions and you’ll create a whole new fan base.
Hello Monday, we’re baaaaaaack.
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