If you do it, they will come. And bring money.

Bruce Springsteen will debut his new album this Bruce Springsteen High Hopesweekend on The Good Wife. When I was in radio, no artist would have been caught near a TV show, but times have changed. Who is your audience, where are they, how do they consume their entertainment and information? Arlan’s Market, my local grocery store, sells more of my books than any other physical venue. I never would have considered that on the first book. Nothing is too outside the box if you are reaching your fans. **By the way, if you are a long time Springsteen fan, you will love this interview with Rage Against the Machine guitarist Tom Morello – he calls performing with Bruuuuuuuuuuuce orthopedically exhausting.

Have a great weekend – rest, recharge and get ready for what next week will bring…

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