That is not what I meant

If you have the opportunity to appear on television or radio for your business, for a good or a bad reason, have a professional coach you on your speaking, your statement, your key points, and your appearance. After his company released dangerous chemicals into the Charleston, West Virginia water supply, Freedom Industries President Gary Southern Freedom Industries Gary Southerntried several times to walk away from a press conference Friday evening, saying “it has been an extremely long day.”  Businesses closed, flights diverted, operations cancelled? Uh, yeah it has say the thousands of people who have not had a clean water supply for days.

Think – and practice – before you speak.

Perhaps you should share this with upper management? Use the links above the tip.


ICMI Concenter Expo YDSTe 400Does your company do crisis communication training? Do you have a customer call center? Do your call center employees know what to say or do in a crisis? This might be a big wakeup call for your company – and – a good reminder to sign up for the this year’s ICMI Contact Center Expo & Conference. Sign up before March 21 and save $400 per registration with discount code YDSTe.


* Thanks to Steeleworker Bryan Hubbell for this tip idea.