Messaging provides the words that help customers and prospects understand what you are offering. It articulates your promise and stimulates desire for your services. Messaging creates interest, draws customers and sells products. Does your core message offer anything different from your competitors? Is your messaging short, simple...

You expect good customer service - but when you get it, do you reward it? You should. The more you point out and appreciate good customer service, the more people will try it. We were cooking dinner over the weekend - okay, we ordered a...

Want to get noticed? Write a handwritten note to someone. Zillionaire entrepreneur Richard Branson recently commented  "we just don't write enough thank you notes anymore." Yes! We've been saying this all along. A handwritten thank you note is one of the most powerful tools you have in...

Huh? Vague email responses that require the reader to dig through previous responses to gain context are frustrating. Don't assume your audience knows the details, just because you are in the know. For instance, if you are relaying something important that someone said, use his...

Success should not be defined by money or position. Success should be individual. Success should be judged by how happy and healthy you are. Even this 12-year-old gets that. If there was ever a definitive definition of success, this should be it. Watch 12 year old...

When you pitch a story to the media or a product or service to a new client, make sure it is relevant to your audience. One of the first steps to succeeding is finding the audience that wants, needs, or cares about what you have...