When you pitch a story to the media or a product or service to a new client, make sure it is relevant to your audience. One of the first steps to succeeding is finding the audience that wants, needs, or cares about what you have...

Instead of telling someone how great you are, how wonderful your product is, or what your company service is and how it is the best - tell a story. The best sales people paint a picture of how their service or product will change your...