Instead of telling someone how great you are, how wonderful your product is, or what your company service is and how it is the best - tell a story. The best sales people paint a picture of how their service or product will change your...

Who would you rather do business with - a complete stranger or someone you know? Or someone referred by a friend? You know the answer to those questions! Now, why do you think someone would want to receive a cold call from you? There is...

Ran into a longtime friend at lunch yesterday. She asked for advice on buying a new laptop. Her dilemma? Many of the new units no longer have a disc drive or Ethernet port. Recently, several publicists have sent me DVDs and CDs. There isn't a...

Today's book review revisits a classic - Jeffrey Gitomer'sĀ Little Red Book of Selling: 12.5 Principles of Sales Greatness. Don't think this applies to you, you are not in sales? Think again. We are ALL in sales. You may not sell a product or a service...

You need to recruit new customers each and every day but do not do it at the expense of losing regular, faithful customers. You have seen the deals - "Sign up now...