When you pitch a story to the media or a product or service to a new client, make sure it is relevant to your audience. One of the first steps to succeeding is finding the audience that wants, needs, or cares about what you have...

Remember when you learned to ride a bike all those years ago. It's like that. You had to summon some courage and just go for it. You fell off a few times, you might have even skinned your knees and elbows a bit. Eventually you...