When you pitch a story to the media or a product or service to a new client, make sure it is relevant to your audience. One of the first steps to succeeding is finding the audience that wants, needs, or cares about what you have...

You receive countless emails all day long - which means you have time to scan the first couple of sentences and make a snap decision that consists one of three things: need to take care of this immediately, this can wait, or delete. At this point and time,...

Only you can decide if you are going to have a good day, a happy day, a successful day - it is all up to you. Watching Selma history reports over the weekend, one marcher said something in a CBS News report (see it below) that had...

According to a study from Texas A&M University (whoop!), the best time to buy a plane ticket is on the weekends. Tuesdays have long been thought to be the best day - you can find literally hundreds of reports online that say Tuesday. Experts and...

AOL email has been around for a long time. And, when we have had an email address for a lifetime, we don't want to change it. OK. We get that but if you insist on using that AOL email address know you have probably been hacked. Again. We...

We all know business ultimately gets done at the personal level. The ultimate goal for most of us in business is that in-person meeting with the decision maker. The reality is, to get to that point, the first impression is usually made electronically. Yet this...