13 Aug Monster Loyalty by Jackie Huba
Lady Gaga practices this business success principle better than any other rock star or company – she rewards her top fans/customers with the best tickets, backstage passes, engages with them on social media, and even created a social network for her Little Monsters. What does she do and how does she do it? Read Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. Author Jackie Huba has captured Gaga’s customer service magic and spelled it out in this entertaining book. Want monster loyalty for your product or service? Follow Huba’s advice and Gaga’s example – without the meat dress.
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