Make it easy on the customer

Sometimes the cost of doing business is upgrading your processes. Last week, a mortgage company asked me for my fax number. square phone readerHaven’t had one of those for 5 years. Then they asked for my home number. Nope, did away with that almost 10 years ago. How about a voided check? No again – we stopped using checks a year ago. Later that afternoon, the dog groomer asked for a check or cash. I rarely carry cash these days. That groomer could easily be taking credit cards using a service such as Square.

What I do have is a phone and a credit card. And you know what? That credit card will be the next thing to go. People truly want to give you money. Make it easy on them to do just that. How much money are you leaving behind?

Dayna
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astracom
parker@astra.co