Know your customers, even the Hootchie Mamas

Know your customers, even the Hootchie MamaA friend of mine who is a successful professional businesswoman (and apparent Hootchie Mama) received this in the mail a few days ago from Verizon. We all know Verizon is a large company with a massive mailing list of customers and potential customers. This mailing however underscores what is lacking in many companies – an effort to get to know the people whose business you want. Big company, little company, small biz, solo entrepreneur – know your customers, know how they communicate, know what they want, and know their names. Relationships equal success. And, occasionally review your mailing list…

Your Hootchie Mama,


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