I will not overlook your typos

Screenshot 2015-03-03 07.25.30We all know business ultimately gets done at the personal level. The ultimate goal for most of us in business is that in-person meeting with the decision maker. The reality is, to get to that point, the first impression is usually made electronically. Yet this first “electronic impression” stage often gets the least attention and can set the stage for either a good branding message or one that leaves a lot to be desired! This guest tip from Deirdre Sartorelli includes some very good pointers:

  • Always personalize your phone voicemail greeting. Using the default “robot lady” voice makes it sound like you aren’t really dialed in – literally and figuratively. Or you can’t figure it out.
  • If you are fortunate enough to have an assistant, do not have her or him record your voicemail greeting for you on your office phone. That makes you sound pretentious. Or that the “new-fangled phone” is over your head. And, if you smile while recording your message, that smile will come through, loud and clear. People like doing business with happy people.
  • Customize your email signature. We’re thrilled that you are using the latest gadget … now take the time to figure out how to insert a personalized salutation. STOP asking us to “forgive spelling errors” in that salutation. That’s what “autocorrect” is for. Just make sure the word it autocorrects to isn’t in itself a breach of protocol.


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Thanks Deirdre Sartorelli for this guest success tip. Want to write one? Great! Contact us below and we will be in touch.



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