Dear (fill in the blank)

A personal note will always be more powerful than a form letter, especially when you forget to fill in the blanks. From YDST subscriber Nicholas Woltring:  I just got back from a conference and I expected the usual flood of vendor e-mails but I didn’t expect to receive this one. I’ve removed any identifying information from the greeting, body and closing. (The removed identifying names are in red.) Yes, the blanks were still there when I received it and I received it TWICE:

email inboxDear (_____),
I wanted to express my thanks for visiting the Company Services booth at the Industry Expo in City last week. It was good talking with you. I would welcome the opportunity to discuss at greater length how Company can improve the customer experience at (________). If you would like, we can set up a brief phone meeting. Let me know what day and time works best for you.

Company Rep
Company Information

After the Mom 2.0 Summit last week, I sent personal email notes (and some handwritten notes) to everyone I had an interaction with. The response is worth every bit of time I spent traveling, networking, and writing. Take the time to create the relationship. It will pay off every time.

Share your worst email follow-up below

Enchantment by Guy KawasakiSounds like it is time to recommend Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki again. I’ve personally gone back and read it two more times – it is that good. From Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques. Read more here.

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