20 Nov Before you buy that client holiday gift…
Hanukkah is next week. Christmas is 34 days away. Have you purchased client holiday gifts yet? This comes from YDST’s Susan Neuhalfen: I was sitting with a client one holiday season when an outside sales person came in with a Christmas present for the client – a bottle of liquor. The client was a recovering alcoholic and had been sober about 5 years. I remember thinking how not only did that guy not know his client, that gift could have been downright dangerous to the client. If a holiday gift is deemed necessary for a client (or it is just something you really want to do), a little more client research would be a good idea.
Food and drink for thought today before you shop,
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