Answer the Request Lines

According to a recent Vocus post, 85% of customers expect businesses to be active in social media (Fifty Essential Social Media Marketing Stats). Yet so many businesses, despite the fact they have social media accounts, don’t interact with their customers. If they do anything, it is only to broadcast, not receive, information.

Many of the radio personalities I worked with in the past never answered the request line; they would let it ring and ring and ring. The fans would finally get frustrated and give up, turning the radio off in anger or disappointment. Or worse, decide to listen to another radio station.


Screenshot 2015-07-18 08.01.56WEB_HAVANA_300x250-BOOK-ADWow. Look at that. The next book in the 101 Ways to Rock Your World book series isn’t even out yet and it’s already #1 on Amazon in the Cuban Travel category. Even better, I can tell you this on the very day the US flag is being raised and the US Embassy is reopening today in Cuba. Pre-order Havana; 101 Ways to Rock Your World here from Amazon*Please note: the actual release date is August 1, 2015.