Enchantment: The Art of Changing Hearts, Minds, and Actions

Enchantment by Guy KawasakiOne of the best business books ever written (in the opinion of many) is Dale Carnegie’s How To Win Friends and Influence People. Most successful people have read that one so, add another one to your must-read list: Enchantment: The Art of Changing Hearts, Minds, and Actions by former Apple Chief Evangelist Guy Kawasaki. Kawasaki’s down-to-Earth style and successful past make this an interesting, easy read and the real stories give it depth. It is not a hard read, something I like to call an ‘airplane book’ – you can read it on a flight somewhere and pass the time while doing something useful at the same time. I’ve actually gone back and read sections several times, something I rarely do with any book. Before you go to another meeting or network with another living soul, I highly suggest reading this book.


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